By Garry Honey
Attractiveness chance is a subject with relevance around the company, from probability managers to company conversation managers, from compliance supervisor to HR Director. no matter what your curiosity within the topic, a quick consultant to recognition threat presents a shorthand path to realizing the context and key positive factors of this topic. the character and price of attractiveness -- The explanations and effect of recognition chance -- determining stakeholders and threat drivers -- making a choice on instruments and controls -- Assigning accountability -- Integrating recognition danger -- Governance and compliance -- Case stories
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Additional info for A short guide to reputation risk
External – Environment The two most interesting areas for reputation risk are highlighted: ethical and associations. 24 The Causes and Impact of Reputation Risk 2 Ethical Cultural/ethical risks are intra-company and involve different departments or business units that espouse contradictory values and risk the reputation of the organisation as a whole. Here there is often a behavioural risk in the procedures and supervision that can damage an organisation. The risk lies in value misalignment with the company core values.
Risk demands attention of group board and priority action. 6 Degrees of reputation risk 52 Selecting Tools and Controls 4 Summary In order to measure reputation risk it is necessary to appreciate that it is a risk to relationship which means that damage expresses itself in value not cost terms. Attempting to put a financial cost on the risk is frankly a red herring. The risk to reputation sits in the gap between performance (the behaviour or actions of the people within the organisation) and expectation (what stakeholders anticipate based on past actions or stated policy).
Using a score card method, anything from 10 to 100 variables can be measured comparatively to demonstrate where social or non-financial value lies within it. com). Measuring reputation as a non-financial value in an IC matrix can help HR and Organisation Behaviour specialists understand the complex social nature of an organisation. Reputation is measured as a relative value but not an absolute one. Reputation risk, on the other hand, is relatively easy to measure. It sits in the gap between stakeholder expectation and corporate performance.