By David Nickson
This booklet is a must have advisor for an individual generating bids and suggestions starting from brief protecting letters via to tenders for significant company or govt procurement. a number of mini case experiences and charges from experts are incorporated. revenues, advertising, venture and technical employees will all reap the benefits of studying the ebook and protecting a duplicate on their cabinets for reference. it's also worthwhile for enterprise scholars in any respect degrees. Contents comprise: The paintings of thought Writing; The thought Lifecycle; Presentation and structure; enhancing and Reviewing; Getting info from specialists; company and customer tradition; Writing proposals in the OJEC/OJEU procurement procedure.
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Extra resources for Bids, proposals and tenders : succeeding with effective writing
This reduces the chances of misunderstanding and avoids making assumptions that might not be true about the background knowledge of the reader. Also, few people get annoyed by plain English, but many get annoyed by jargon. Finally, be cautious about using colloquialisms (for example, ‘touchy feely’, as used in this book) or anything that might count as a cliché. At all costs avoid slang or bad language. The suggestions listed above may not always be compatible with each other in all procurements.
Those who read your proposal are usually pushed for time; they will be reading several proposals, and you need to make it easy for them to see why your case is a winning one. KEY POINT There is a caveat to this: the golden rule of ‘know your audience’. If you happen to know that the key decision maker is an ex management consultant windbag, who likes to use as many of the longest words available in rambling meaningless sentences (apologies for the stereotype – it makes the point, though), then you may want to adopt some of their language and ‘leverage’ their own style – much as this horribly long sentence is doing.
4 Proposal writing The core material for this book’s intended audience – the heart of the book. g. use of ‘ensure’ and ‘includes’. 5 Getting information from experts A chapter for those dealing with others who may not have the time or skills to write themselves, but whose answers must be turned into proposal copy. It includes: interviewing techniques; different methods for getting information including brainstorming, workshops, straw man proposals, surveys and so on. 6 Editing and reviewing A chapter for people who are not professional writers or editors themselves but who have to edit or review other people’s material.